Frozen is the new fresh – Golden Ocean
Winter is over, summer is on its way. Everything is in bloom, the days are longer, and the temperature is rising. Yet, Adri & Zoon is obsessed with frost. Frozen fish, to be precise, because it turns out the frost has a tremendous positive effect on our fish.
Adri & Zoon has a passion for fish, and what's better than fresh fish? The fresher, the tastier, and the healthier, you might think. However, that's not always the case. On the other hand, freezing fresh fish at the right time extends its shelf life and keeps it fresh!
Freezing is natural.
Freezing fish, or other food, is a natural process. This is perhaps the best part; we don't need to add anything to the fish to extend its shelf life. The fish gets so cold that microorganisms don't grow well and enzyme activity is slowed down. This means the product has a much longer shelf life.
Nutritional values remain.
So, freezing fish doesn't sound that crazy, but what does it do to the nutritional values? Is frozen fish just as healthy as fresh fish? The answer is short and sweet: yes! Several studies even show that the nutritional values of frozen products are better than those of their fresh counterparts. This is because the food is frozen at the peak of freshness. By freezing the fish at the right moment, vitamins and minerals are preserved. So, by 'freeze-fresh,' we really mean 'freeze-fresh'!
Always fresh fish.
The freezing process ensures we can enjoy freshness for longer. This also means we're not tied to the availability of fresh fish. Fresh fish is always available, frozen or not. A great solution for consumers; they're no longer tied to location or season.
Which princely fish will you choose?
